As far as mobile apps are concerned, it is important to know how trends are evolving in the digital world so you can respond to the needs of your actual and potential clients. Adapting your mobile app to your business model is not enough, you will need some basic framework knowledge in order to choose and pick the trends that will attract people to use it. Make your app easy, fast and related to your brand personality and reputation.
Read on for a list of useful advices on how to adapt and take advantage of these trends, when developing and promoting your application.
1. Bigger screens
Smartphone screens are bigger and greater every year. People used to just touch their phone with their thumbs, but now as size of screens increases, we adapt and change our interaction with them and mobile interaction starts to resemble the way we interact with our tablet. Regarding this trend, app designers and developers should adapt the interface in order to provide a complete experience.
2. Cloud Driven
Cloud technology will be a highly-important task to think about from now on. Either for Android or iOS, the ability to integrate and synchronize apps into multiple devices with same functions and features is playing a key role and should be included in developer’s duties in every mobile app.
Currently, even if you think that your iOS iPhone is impregnable, mobile apps are still lacking sufficient security measures. According to Gartner Inc., 75% of mobile applications will fail basic security tests, therefore, acting upon mobile app security will play a key role in the future app success.
4. Joy and personality
On the other hand, more and more trends are being developed as a response to cultural demand rather than on hardware changes. You will have probably noticed that mobile applications are happier and funnier. Say goodbye to plane designs, say hello to brighter colors and more enjoyable designs.
It is clear that animations considerably enrich user experience, whichever it is their purpose. Include them and you will get a more memorable experience, as for instance with Parallax, one of the most popular techniques nowadays. This technique requires the user’s interaction and it generates movement, helping to tell a visual story and, as a result, strengthening content.
6. App analytics
The need for analysis and performance tracking inside the app world, will drive developers to find new ways of collecting data. Once the data is powered, they will have valuable information to meet their clients expectations and make more engaging and successful apps.
7. All-in-one platforms
Finally, there are some platforms in the market that can provide you a development service with all these features at your choice without any technical or design knowledge. As you know, if you want to thrive in the digital landscape you will need a good app, the more customized to your brand personality the better.
As I told you before, all these trends are changing and evolving rapidly so now you do not have to be up-to-date, you have to be up to the minute. Anticipate to your competitors implementing these trends to your app and look forward in order to innovate, in spite of everything, innovation is differentiation.