Responsive website designs have become a trend in the World Wide Web. Moreover it has become the necessity of today’s browsing. And it is really very important from today’s point of view for the web-design. The adoption of mobile phones and tablets is rapidly increasing and that’s why the importance of mobile-friendly websites is increasing at the same pace. These days, smartphones and tablets are setting different standards for the web designing. Developers have a new challenge to face where they have to keep and maintain the standards of website on the desktop as well as on the tablets and mobile phones. It takes a lot from the developer side because there are too many differences in mobile browsing and desktop browsing. Everything is so different, the size, the pixels, the clicks and the touches.
Mobile sales have clearly taken the desktop sales thus most of the people browse on the mobiles rather than on the desktop. That’s why it has become necessary to build the sites that are mobile friendly.
Here are the top 5 benefits of responsive websites
Better User Experience
Mobile Responsive Design of a website give your viewers a better user experience. No one can forget the times when mobile browsing was too much irritating because of the need for scrolling up and down, left and right to read one single line. People kinda hated this type of browsing where there was a lot of struggle. We all keep on saying that content is the king but it is of no importance if it can’t engage people in it and for engaging people we need to have the mobile responsive design. Thus the responsiveness of the website keeps people visiting and staying on your web page.
The responsive websites are as flexible as the liquid and takes the shape of the device. They fit perfectly in your PC, tablets and mobile phones to make the browsing better for you. The content of your website moves freely and give you the excellent view. It makes the content highly readable and engaging.
Responsive websites are quite pocket-friendly. We all know that users uses their phone more than their desktops for browsing. So, for a business, it is essential to have a website for a mobile phone. So, instead of creating a different website for mobile, you can make your desktop website responsive and save a huge money. Mobile responsiveness of a website also enhances the SEO as all the traffic will be redirected to one domain.
Highly recommended by Google
Mobile responsive design is also highly recommended by the Google and the stats are, whenever Google say something, 67% of the search marketers do listen and work according to the directions of Google. As the mobile responsive websites have one single URL for desktop and mobiles, making it easy for google to crawl the website and index it. It is also easier for users to share one URL, interact with that and talk about that to his/her friends.
For Example: Suppose a user is reading your blog post, liked it, and shared it on facebook. A friend of that user is using facebook on desktop and access that link on the desktop. If the URL is not responsive then there could be problems in readability and accessing the URL. Thus, the responsiveness of a website is highly recommended by the users.
Easy Managing and Marketing
The other benefit of the mobile responsiveness of the sites is that they are easy to manage and their marketing campaigns do not need different practices for mobiles and desktops. Of course, managing one site and one SEO campaign is much more efficient and manageable than managing two sites and two SEO campaigns.