Geotargeting- otherwise popularly known as Geofencing is a location based service. This service uses stratum of location data to allow a brand to make business altering decisions based on geological area of an SMS Subscriber. Geofencing makes optimal use of the global positioning system and radio frequency identifiers. Once sufficient data about a geographical location is accumulated, geofence is then paired with a hardware or software application.
The unique idea of geofencing was present from a long time on apple phones. However the android version is very recent and acts as add on to the Location services in the Goggle play APK. This enables the developer to have an abstraction layer and therefore makes it simple to avoid managing various complex cases. Normally GPS eats a lot of battery power. Thus geofencing does not rely on battery power. In its place geofencing uses the cell tower information and wifi. These provide a reasonable accuracy and do not devour much energy.
A significant number of location-based services construct administrations are regularly based with respect to a territory or place rather than an exact determination of the exact area. Geofencing methodology depends on the perception that clients move starting with one place then onto the next and after that stay at that place for some time. These spots can be, for instance, business properties, homes, office focuses etc. According to geofencing approach they could be portrayed (characterized) as some geographic territories limited by polygons. It accept clients essentially move from wall to fence and stay inside wall for some time.