Reputation of an individual or a company can be seen as a brand value also in one perspective. Individuals’ today having the power to instantly reply about their point-of-view on the issue in social media platforms is a great benefit as communication has become more easy and quick. Various groups and communities formed till now have one factor in common. People with similar characteristics agree majorly with similar mindsets.
What Is ORM(Online Reputation Marketing) ?
Online reputation management is the process of monitoring and controlling what gets displayed when someone Google’s a specific thing.
Online reputation management services in current market scenario are being used by almost all organizations. The key reason for doing so is regular informing the customers about current and updated services/products and making the current clients become loyal for long term. The services offered are majorly the same, but how the service is being offered is considered as the Unique Selling Point (USP) for every company providing these kinds of services.
India is seen as a potential market place for future because of which these services have become of even greater importance by various multi-national companies. One of the most recent business commandments has changed to “Total Transparency”. ORM services plays a crucial role in making this happens practically.
A digital agency is any firm which delivers marketing services majorly for creative and technical development of internet based products. The company is responsible for handling almost all services being done through the usage of internet. People in the present day trust more on the insights and the analytics. In other words, people are now focusing majorly on in-depth information. The reason being some of the companies have faced few frauds due to which the trust factor has seen a fall in recent years.
India being seen as a potential nation for future market place by many developed countries, various areas are seen as crucial areas. From them one is digital agency. Holistically speaking, digital agencies should have the following skill sets in every employee to have an edge:
- Analytical Skills
- Thirst for knowledge
- Comfortable with technology
- Quick learner
Now even as the Government of India is focusing on digital India initiative, the focus is to upgrade E-Governance. While doing so, mobile governance will also get updated as it effects truly inclusive development and comprehensive mass movement. Another focus area has been on reconstruction in the overall IT industry.