Mobile users have tripled over the last decade. Mobile phones are now advanced and are updated with the latest technology. Mobile patrons engage with their preferred brands and in turn expect the business to keep them up to date with the latest news about their products and services. Push notification marketing strategy comes to the rescue of much business by adopting friendly customized messages to market their brand.
Push notification is a component that permits an application to inform cell phone clients of new messages or occasions without the need to really open the application. The approaching messages can be gotten notwithstanding for applications that are not at present open. Push notifications are thusly comparative an instant message, which appears on the telephone screen
This unique push notification marketing is sending across short and sweet communications that emerge on the phone home screen when the user is not actively using the businesses app. This highly sophisticated messaging system sends relevant and timely messages to the consumer. This kind of mobile advertising is all the more profitable for the company. In a recent research by Responsys it is stated that almost 68% of consumers opt for push notification from the apps. Push messaging is a potent way to engage with your client base without being too pushy.