Geofencing is used an excellent marketing strategy in today’s digital world. Creating a virtual fence around a specific geographic area is the core concept of geofencing. Geofencing is used for location based marketing by marketers all around the world. This untapped technology is slowly catching up permitting the businesses send deals, coupons and tailor made dealings for all their valuable customers.
This new concept makes the best use of time and place; expanding the horizon to reach newer heights for businesses. Location based mobile advertising basically means using geofencing to target mobile users in a definite location to increase knowledge about their product and services. A business can use this geofencing mobile marketing with the help of different strategies. This text marketing services can be used to send close proximity communication with the help of Bluetooth or through targeted sms in a specific location through wifi. With the advent of this new technology Geofencing is now the most sought after marketing technique.
Techniques known as geofencing uses area based administrations (LBS) inside of certain geographic zones and are depicted by sensor systems crosswise over genuine geographic ranges. These imperceptible wall go about as both allotments and catchment zones, which calm vigorously utilized as a part of today’s computerized world whether you know about it or not.