You might have come across certain questions especially when you have set up your own startup.
What is the best way to reach out to the masses?
How do I drive business results?
How can I turn this into a successful business? And most importantly,
How to I work on a tight budget and yet make it to the top?
These questions would haunt every Start Up as the growth has to be paced rightly as slow growth can prove disastrous for the health of a start-up. As a newbie, your aim would be to get maximum eyeballs but the fact remains that your firm has to compete against thousands of other brands. So what does an entrepreneur actually do despite being cash-strapped during the initial period of its business life? Through this article we shall explore a few affordable digital marketing tips that you could utilize as a start-up:
Take the social media route
Social media has become an efficient and dependable method for start-ups to bank upon when it comes to digital marketing. Not only is it cost-effective, but it is a fabulous medium for promotional campaigns. Ensure that the posts are consistent and regular while they should also have a uniform individuality that your brand will be identified with. Over-posting or staying away for long from a social media platform can prove to be detrimental to your brands’ health. Facebook, LinkedIn, Twitter and Google+ are the leading platforms and can prove handy during your growth period and later too.
Every reputed firm or organization having experience in marketing will suggest this route. However do remember that using social media only for promotional purposes can turn out to be an unsuccessful strategy. Hence it is better to have a mix of information that is valuable for the customer and provides information along with some promotional content.
Using Content to spread your message
Content Marketing can prove to be the perfect vehicle to convey your brand’s message but if this message is not well-drafted and unclear, your journey will be arduous and difficult. Make sure there is enough research put in behind it so that your brand is effectively set up. Highlight benefits instead of features while your brand’s USP remains your strategy’s focal point.
As any Digital marketing Company we would recommend that the entire brand strategy should focus around what you want your visitors to do when they land on your website. Once this is decided, there are many affordable tools available on the web that can help you leverage value within your prescribed budget.